Borrowed Trust™ Advertising

Most advertising starts with skepticism. Edenly starts with Borrowed Trust™

Get Early Access
Borrow trust from friends, ministries, and Edenly

The Edenly Beta Encompasses

50K

In-person church members

2M

Digital disciples

Leadership & Advisory Experience Includes

Google
The White House
Yale SOM AI Association
Emory Law
Logos shown for identification purposes only. Past affiliations do not imply endorsement.

People don't trust ads. They trust people.

Traditional advertising asks consumers to stop, evaluate, compare, and decide.
But most people begin that process with skepticism.
They scroll past ads
They ignore banners
They question
sponsored posts
They wonder who is really
recommending the product
Edenly changes the starting pointInstead of beginning with skepticism, brands begin inside an ecosystem of trust.

The strongest advertising doesn't just earn attention.
It earns trust.

The Borrowed Trust™ Framework

Borrow trust from the platform, the ministry, and the people they know.

Edenly's Borrowed Trust™ Framework gives brands access to three compounding layers of trust.
Layer 1

Borrow Trust From Edenly

Users know Edenly doesn't allow just anyone to advertise

Our standards create scarcity
Not everyone gets in Certain brands are excluded Sacred moments are protected User interests come before ad revenue
Sponsored community church post
The Result

"If Edenly allowed them here, they're probably worth considering."

That's Borrowed Trust™ from the platform.

Layer 2

Borrow Trust From Ministries

Churches and ministries already function as trust filters

When people see:

Trusted by Joy Church and 529 Ministries Trusted by Joy Church and 529 Ministries

They naturally think:

"My church wouldn't recommend something sketchy."
The Result

To strengthen this ecosystem, ministries receive affiliate revenue generated through their communities.

Every purchase helps support the churches people already trust.

That's Borrowed Trust™ from trusted institutions.

Layer 3

Borrow Trust From Friends

Friends are the strongest trust layer

People trust:

Brands less Platforms more Institutions even more Friends most

When someone expresses interest in a brand, Edenly can display a simple trust signal:

4 Friends Interested

As more people engage, the trust compounds.

1 Friend Interested 2 Friends Interested 3 Friends Interested 4 Friends Interested
The Result

"People I know are already interested in this."

That's Borrowed Trust™ from friends.

Get Early Access

The Trust of a Church Sponsorship. The Targeting of a Digital Platform.

Brands already spend billions every year on:

Podcast
sponsorships
Influencer
partnerships
Newsletter
advertising
Event
sponsorships
Community
sponsorships
Why?

Because trusted audiences convert better

Edenly combines:

Platform-scale
advertising
Influencer-level trust
Church
endorsements
Community engagement
Interest-based
targeting

into one ecosystem.

What You Receive

Guaranteed Impressions

Receive the impressions you paid for or your money back

Interest-Based Targeting

Target users based on interests, preferences, and life stage

Ministry Trust Signals

Benefit from credibility connected to churches and ministries

Friend-Based Social Proof

Leverage social engagement signals

Christian Audience Focus

Reach a highly engaged values-driven audience

Early Charter Lifetime Discounts

Lock in lifetime pricing before Edenly scales

Lock in discounted
access before Edenly
scales

Every package includes:

✓ Guaranteed impressions ✓ Interest-based targeting ✓ Reporting dashboard ✓ Lifetime discounts ✓ Placement throughout Edenly

Basic Ad Campaign

✓ 5% Lifetime Discount✓ $21.85 CPM✓ 69,000 Guaranteed Impressions
Best For:• First-time testing
• Local businesses
• Early campaign validation
$1,500
Choose Package

Scale Ad Campaign

✓ 20% Lifetime Discount✓ $18.40 CPM✓ 272,000 Guaranteed Impressions
Best For:• Multi-location brands
• DTC companies
• Priority inventory access
$5,000
Choose Package

Pay For Gathering Decisions, Not Impressions

A Sponsored Hangout Decision is priced on influence — not visibility

Basic Sponsored Hangouts

✓ 5% Lifetime Discount✓ 926 invitees from sponsored hangout decisions
$1,500
Effective Cost: $1.62 Per Invitee
Choose Package

Growth Sponsored Hangouts

✓ 20% Lifetime Discount✓ 3,676 invitees from sponsored hangout decisions
$5,000
Effective Cost: $1.36 Per Invitee
Choose Package

Why This Is Different

Edenly monetizes gathering decisions, not screen addiction

Most advertising platforms make money when people stay online

Edenly creates value when people:

Gather
Eat
together
Worship
together
Learn
together
Celebrate
together
Serve
together

Brands are not interrupting community

They're helping create it

Advertising that helps people gather
People gathered around a table

Become a
Charter
Brand

Reach a highly engaged Christian audience through the power of Borrowed Trust™.

Lock in discounted pricing, priority access, and early positioning before Edenly scales.

Get Early Access Borrow trust from friends and ministries Borrow trust from friends and ministries